Data breaches have been getting wider and are now an expensive threat for organizations of any size. Keeping sensitive information secure increasingly becomes a priority in maintaining customer confidence, keeping regulators off your back, and most importantly, protection of reputation. This article will discuss various best practices in an attempt
How can you personalize your email campaigns to improve engagement?
Today, the customer wants everything to be tailor-made in the digital world. This especially applies to marketing communications. You can significantly enhance the level of engagement, open rates, and click-through rates by personalizing your email campaigns. Here's how you can do it: 1. Segment Your Email List List segmentation is the first st